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EVENT ARCHIVE

Detective Dee collaboration

Limited-edition beer and cinema tickets connected the brand with film fans.

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When2018.07
WhereOnline
FormatCollaborations
Event retrospective

What happened here.

Limited film-themed beer and cinema tickets formed the rewards in a friend-referral campaign. The case study records two rounds lasting four and eight days.

SOURCE RECORD

Original report

微盟案例

Original webpage screenshot excerpt · Click to enlarge

https://www.sohu.com/a/332122342_394701
Source webpage screenshot