PANDA BREW / EVENT ARCHIVE
EVENT ARCHIVE
Xiami Music Festival at Aranya
A festival stall brought the brand into direct contact with music fans.
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Event retrospective
What happened here.
The brand met younger music audiences through a festival stall. A September 2023 founder interview reports that the stock brought to the event sold out, highlighting exposure and direct contact with fans.
The report does not specify Panda Brew's stall dates, location or complete beer list, so the archive retains the date as summer 2023.
SOURCE RECORD
Original report
娱乐资本论创始人专访
Original webpage screenshot excerpt · Click to enlarge
https://k.sina.com.cn/article_5159017394_133805bb200101afni.html