Historical product image.
LYCHEE & ROSE WHEAT BEER
把酒言欢
Lychee and rose in a film collaboration about shared moments.
Behind the glass
This lychee-and-rose release was created with the film Chang An. July 2023 coverage documents custom packaging and merchandise, connecting the drink with the film and its theme of gathering together.
StyleWheat
Fruit through refermentation
A 10°P Belgian-style wheat base receives rose-flavoured lychee concentrate for further fermentation. It joins coriander and tangerine-peel aromas in a rose-coloured beer.
From screen to taproom
Launched on 2 July 2023, the cans featured Li Bai and Gao Shi, alongside stickers and fans. The campaign planned activities across 17 venues, including film tickets, poetry recitation and rubbing workshops.
FOLLOW THE FLAVOUR
Follow this flavour.
