Chang An: a lychee-and-rose collaboration

What happened here.

Presales began on 25 June 2023, with a bespoke lychee-and-rose recipe, film-themed cans and merchandise.

The project was agreed in early May and brought together brewing, ecommerce, logistics and design. A founder interview records an initial 150,000 cans and a resource-exchange and revenue-share arrangement.

SOURCE RECORD

Original report

娱乐资本论创始人专访

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