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Panda in the wild

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Langyuan book fair, 2022

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2025

Chinese craft beer meets Tokyo's food trade

2025.07.09—11 · Trade show

Chinese craft beer meets Tokyo's food trade

Panda Brew joined Guizhou's delegation at Japan's international food exhibition, meeting local food traders and pursuing agency and prospective partnerships.

Read the story & sources ＋

When2025.07.09—11

WhereTokyo international exhibition centre, Japan

FormatExhibitions

Participants: Delegation organised by Guizhou's commerce department; Japanese food traders

Held at Tokyo's international exhibition centre, the show was part of Guizhou's overseas promotion programme. The provincial commerce department organised 14 drinks companies and two food businesses.

Coverage names Anshun Panda Brew's agency and prospective cooperation with a major Japanese food trader, with a photograph of discussions. The trader's name and final contract value were not disclosed.

Chinese craft beer meets Tokyo's food trade — Panda Brew meeting prospective local partners at the Tokyo exhibition, 2025. Source: Guizhou Radio and Television / Dongjing News.

SOURCE RECORD

Original report

贵州广播电视台／动静新闻 · Published: 2025-07-14

Original webpage screenshot excerpt · Click to enlarge

https://www.gzstv.com/a/2de0839c7e5f45baa88d08f24a6be600https://szb.eyesnews.cn/pc/cont/202507/16/content_156671.html

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2025.12.26 · Partnership

A supply partnership with Xiongmao Chuxiang

Panda Brew joined a strategic signing as a supply partner at Xiongmao Chuxiang's year-end and market launch event.

Read the story & sources ＋

When2025.12.26

WhereMaotai Business Centre, Guanshanhu, Guiyang

FormatPartnerships

Participants: Xiongmao Chuxiang, Fanjing Matcha Craft Beer, Lihaowei Yabo

The gathering took place at the Maotai Business Centre in Guanshanhu District. Coverage names Panda Brew marketing director Xie Qiong among attendees.

The host signed with Panda Brew, Fanjing Matcha Craft Beer and retail partner Lihaowei Yabo to strengthen supply and distribution. The event was hosted by the separate brand Xiongmao Chuxiang.

SOURCE RECORD

Original report

贵州网 · 安青松 · Published: 2026-01-05

Original webpage screenshot excerpt · Click to enlarge

https://news.gzw.net/guiyang/26/0105/56263926.shtml

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2024

2024.05.31 · 获奖公布 · Community

A thank-you to loyal fans

Panda Brew collected official-store order screenshots across Xiaohongshu, Weibo and WeChat, then announced its fan rewards on 31 May.

Read the story & sources ＋

When2024.05.31 · Winners announced

WhereXiaohongshu / Weibo / WeChat

FormatCommunity

Participants: Brand social channels and official online stores

Orders from official Tmall, JD and Pinduoduo stores formed the campaign's participation records, recognising longstanding support and purchasing history.

Winners were directed to customer service to arrange delivery. The post does not specify the campaign's start date or prizes.

SOURCE RECORD

Original report

熊猫精酿认证微博（新浪新闻镜像） · Published: 2024-05-31

Original webpage screenshot excerpt · Click to enlarge

https://www.sina.cn/news/detail/5040056752147461.html

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2023

Poetry and a Chang An giveaway at Nantang

2023.07.21—23 · Community

Poetry and a Chang An giveaway at Nantang

A Ningbo beer-festival preview announced poetry-for-beer activities and a 30-bottle Panda Brew film-collaboration giveaway.

Read the story & sources ＋

When2023.07.21—23

WhereNingbo

FormatCommunity

The preview scheduled the festival at Nantang Old Street on 21–23 July, including a poetry-writing activity.

The article explicitly announced 30 Panda Brew × Chang An beers as reader rewards.

Poetry and a Chang An giveaway at Nantang — Film-collaboration prize image used in the Ningbo preview; not an on-site photograph.

SOURCE RECORD

Original report

搜狐活动预告转载（地铁上的移动生活／知否福利） · Published: 2023-07-20

https://www.sohu.com/a/704545052_121117474

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Chang An: a lychee-and-rose collaboration

2023.06.25 · 预售 · Collaboration

Chang An: a lychee-and-rose collaboration

A lychee-and-rose beer and bespoke packaging connected the animated film with contemporary craft brewing.

Read the story & sources ＋

When2023.06.25 · Presale

WhereNationwide

FormatCollaborations

Presales began on 25 June 2023, with a bespoke lychee-and-rose recipe, film-themed cans and merchandise.

The project was agreed in early May and brought together brewing, ecommerce, logistics and design. A founder interview records an initial 150,000 cans and a resource-exchange and revenue-share arrangement.

Chang An: a lychee-and-rose collaboration — Historical event image · 娱乐资本论创始人专访

SOURCE RECORD

Original report

娱乐资本论创始人专访

Original webpage screenshot excerpt · Click to enlarge

https://k.sina.com.cn/article_5159017394_133805bb200101afni.htmlhttps://socialbeta.com/campaign/16994

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2023年夏 · Music festival

Xiami Music Festival at Aranya

A festival stall brought the brand into direct contact with music fans.

Read the story & sources ＋

When2023 · Summer

WhereAranya

FormatMusic festivals

The brand met younger music audiences through a festival stall. A September 2023 founder interview reports that the stock brought to the event sold out, highlighting exposure and direct contact with fans.

The report does not specify Panda Brew's stall dates, location or complete beer list, so the archive retains the date as summer 2023.

SOURCE RECORD

Original report

娱乐资本论创始人专访

Original webpage screenshot excerpt · Click to enlarge

https://k.sina.com.cn/article_5159017394_133805bb200101afni.html

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2023.01.07 · Beer festival

Tie Ke Nuo electronic music and beer festival

Panda Brew's Mao Xudong team appeared in the professional finalists and DDC festival line-up.

Read the story & sources ＋

When2023.01.07

WhereBeijing

FormatBeer festivals

Panda Brew's Mao Xudong team appeared in the professional finalists and DDC festival line-up.

SOURCE RECORD

Original report

大师杯活动预告转载

Original webpage screenshot excerpt · Click to enlarge

https://www.460.net.cn/news/show-8632.html

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2022

Match nights, together at Panda Brew

2022年世界杯期间 · Venue

Match nights, together at Panda Brew

A 2022 football viewing campaign paired live match nights with craft-beer offers.

Read the story & sources ＋

When2022年世界杯期间

WhereVenues

FormatVenues

The public report reproduces a PANDABREW viewing poster and records a two-litre beer set with a qualifying-purchase gift.

The complete venue list and local campaign dates are not provided. This records a historical viewing promotion, not official tournament sponsorship.

Match nights, together at Panda Brew — Panda Brew viewing poster extracted from figure 49, page 37 of the public report.

SOURCE RECORD

Original report

东亚前海证券公开报告第37页；原始海报来源列有黄石摩尔城等 · Published: 2022-12-22

Original report PDF, page 37 excerpt · Saved 18 Oct 2026 · Click to enlarge

https://pdf.dfcfw.com/pdf/H3_AP202212221581308187_1.pdf#page=37

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Langyuan Book Fair: a first sip of autumn

2022.09.16—18 · Pop-up

Langyuan Book Fair: a first sip of autumn

Panda Brew joined Brewing Cheers at the book fair, connecting reading and author salons with tastings and beer mystery boxes.

Read the story & sources ＋

When2022.09.16—18

WhereLangyuan Station, 53 Banjieta Road, Chaoyang, Beijing

FormatPop-ups

Participants: Brewing Cheers, Langyuan, The Beijing News Book Review

Brewing Cheers worked with Panda Brew, Bee Mad and Wild Kite to create a seating and tasting area with autumn sampling.

The fair was co-organised by Langyuan and The Beijing News Book Review. The organiser's reporting verifies the event dates.

Langyuan Book Fair: a first sip of autumn — Brewing Cheers at the 2022 Langyuan Book Fair. Source: ifeng.com.

Book-fair mystery boxes with Panda Eyes and Outlaw beers.

SOURCE RECORD

Original report

凤凰网商业新闻网；新京报 · Published: 2022-09-21

https://biz.ifeng.com/c/8JU70CTm3WShttps://m.bjnews.com.cn/detail/1663312983168535.html

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Fanhua: a seasonal launch and community giveaway

2022.08.08 · Community

Fanhua: a seasonal launch and community giveaway

A New Zealand session IPA marked Start of Autumn, accompanied by a social-media giveaway.

Read the story & sources ＋

When2022.08.08

WhereOnline

FormatCommunity

Dry-hopped New Zealand hops shaped lime, citrus and passion-fruit notes. WeChat comments and Weibo reposts formed the giveaway mechanics for six-bottle packs.

Fanhua: a seasonal launch and community giveaway — Historical event image · FoodTalks 新品报道

SOURCE RECORD

Original report

FoodTalks 新品报道 · Published: 2022-08-09

Original webpage screenshot excerpt · Click to enlarge

https://www.foodtalks.cn/news/35447

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2021

2021.12.24—26 · Beer festival

Youth craft beer festival in Shenzhen

Panda Brew was listed among breweries at a Christmas-weekend festival at Zhuoyuehui in Futian.

Read the story & sources ＋

When2021.12.24—26

WhereShenzhen

FormatBeer festivals

Panda Brew was listed among breweries at a Christmas-weekend festival at Zhuoyuehui in Futian.

SOURCE RECORD

Original report

活动预告

Original webpage screenshot excerpt · Click to enlarge

https://www.sohu.com/a/510790055_121123735

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2021.09.26—28 · Trade show

Millet meets craft at Shanxi's tourism conference

A partnership with Tanshanhuang millet workshop explored local ingredients at Shanxi's tourism conference.

Read the story & sources ＋

When2021.09.26—28

WhereChangzhi

FormatExhibitions

The seventh Shanxi tourism development conference ran from 26 to 28 September at Zhangze Lake National Urban Wetland Park in Changzhi. Qinx iang millet beer appeared at the reception centre, pairing Qinzhouhuang millet with craft brewing.

Coverage also recorded a signing and plans for a Qinxian brewery. These were plans at the time, not proof of completed construction.

SOURCE RECORD

Original report

沁县现代农业产业示范区 · Published: 2021-09-28

Original webpage screenshot excerpt · Click to enlarge

https://www.qinxian.gov.cn/tzqx/tzdt/tzdt/202203/t20220315_2486554.html

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2020

Mid-Autumn Reactor: mooncakes meet beer

2020.09 · 中秋企划 · 品牌企划

Mid-Autumn Reactor: mooncakes meet beer

A Mid-Autumn gift set paired four mooncake flavours with a rose brew in modular geometric packaging.

Read the story & sources ＋

When2020.09 · 中秋企划

WhereNationwide

FormatCampaigns

Four mooncake flavours—orange chocolate, lime cheese, rose fermented rice and peppercorn pork floss—were paired with a rose brew.

The article was published on 8 September 2020; an exact launch day has not been verified.

Mid-Autumn Reactor: mooncakes meet beer — Original 2020 gift-set image. Source: SocialBeta / brand release.

SOURCE RECORD

Original report

SocialBeta · Published: 2020-09-08

https://socialbeta.com/campaign/3921

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2020.05 · 报道 · Collaboration

ETHOS Hotels × Panda Brew

A custom honey ale appeared in guest rooms and hotel retail spaces.

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When2020.05 · Reported

WhereHotels

FormatCollaborations

The custom honey ale used wildflower honey gathered by Chinese honeybees and a reddish-amber colour. Guest-room and retail placement brought the beer into the hotel stay.

SOURCE RECORD

Original report

世茂集团官方 · Published: 2020-05-11

Original webpage screenshot excerpt · Click to enlarge

https://www.shimaogroup.com/smlist/view.php?aid=1527

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2019

The city pop-up tour

2019年 · 系列活动 · Pop-up

The city pop-up tour

A large self-pour installation toured cities including Beijing, Shanghai, Hangzhou and Chengdu.

Read the story & sources ＋

When2019 · Series

WhereMultiple cities

FormatPop-ups

A large self-pour installation toured cities including Beijing, Shanghai, Hangzhou and Chengdu.

The city pop-up tour — Historical event image · SocialBeta品牌专访

SOURCE RECORD

Original report

SocialBeta品牌专访

Original webpage screenshot excerpt · Click to enlarge

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2019.09 · Collaboration

War Horse Music Festival limited edition

Festival coverage records a second consecutive year of limited-edition beer collaboration.

Read the story & sources ＋

When2019.09

WhereChengdu / Shanghai

FormatCollaborations

Coverage describes limited-edition collaborations in both 2018 and 2019, connecting beer and music audiences in Chengdu and Shanghai. Complete set-by-set dates and beer lists remain undocumented.

SOURCE RECORD

Original report

凤凰网活动报道

Original webpage screenshot excerpt · Click to enlarge

https://ent.ifeng.com/c/7pfWwQqRTTK

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2019.08.30—09.01 · Pop-up

Shanghai: bring your own cup

The Shanghai pop-up invited visitors to bring a container and try the honey ale.

Read the story & sources ＋

When2019.08.30—09.01

WhereShanghai

FormatPop-ups

The Shanghai pop-up invited visitors to bring a container and try the honey ale.

SOURCE RECORD

Original report

Foodaily／魔都吃货小分队

Original webpage screenshot excerpt · Click to enlarge

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2019.08 · 报道 · 品牌企划

All that's missing is a Panda Brew

A series of campaign films placed craft beer in familiar everyday situations.

Read the story & sources ＋

When2019.08 · Reported

WhereNationwide

FormatCampaigns

A series of campaign films placed craft beer in familiar everyday situations.

SOURCE RECORD

Original report

SocialBeta品牌专访

Original webpage screenshot excerpt · Click to enlarge

https://socialbeta.com/article/104686

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2019.05.09—25 · Venue

One year of Panda Brew Kitchen in Kunming

The Tongde Plaza venue marked one year in Kunming with beer-and-barbecue offers.

Read the story & sources ＋

When2019.05.09—25

WhereKunming

FormatVenues

The Tongde Plaza venue marked one year in Kunming with beer-and-barbecue offers.

SOURCE RECORD

Original report

昆明本地活动报道

Original webpage screenshot excerpt · Click to enlarge

https://www.sohu.com/a/312735580_152958

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2019.04.23—25 · Trade show

Self-pour pop-up at FBIF Food Show

A self-pour pop-up and Foodtalks participation brought Panda Brew to Hangzhou's food innovation show.

Read the story & sources ＋

When2019.04.23—25

WhereHangzhou

FormatExhibitions

The advance programme listed Panda Brew in Foodtalks and announced a self-pour pop-up at Hangzhou International Expo Centre for firsthand tasting.

SOURCE RECORD

Original report

FBIF活动预告

Original webpage screenshot excerpt · Click to enlarge

https://www.foodex360.com/news/show-23717.html

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2019.01.13—07.15 · Community

Bring a friend to craft beer

A membership referral campaign introduced newcomers through tasting vouchers.

Read the story & sources ＋

When2019.01.13—07.15

WhereOnline

FormatCommunity

Member-card referrals and newcomer vouchers linked social engagement to venue experiences.

SOURCE RECORD

Original report

微盟案例

Original webpage screenshot excerpt · Click to enlarge

https://www.sohu.com/a/332122342_394701

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2018

2018.09 · Collaboration

Golden Job cinema promotion

A referral promotion offered cinema tickets around the film release.

Read the story & sources ＋

When2018.09

WhereOnline

FormatCollaborations

An eight-day campaign around the film release offered cinema tickets through ten-friend referrals.

SOURCE RECORD

Original report

微盟案例

Original webpage screenshot excerpt · Click to enlarge

https://www.sohu.com/a/332122342_394701

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2018.08 · Community

Summer beer giveaway

A four-flavour beer pack featured in a referral giveaway.

Read the story & sources ＋

When2018.08

WhereOnline

FormatCommunity

A 24-day campaign in August 2018 offered a four-flavour pack for referrals involving ten friends.

SOURCE RECORD

Original report

微盟案例

Original webpage screenshot excerpt · Click to enlarge

https://www.sohu.com/a/332122342_394701

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2018.07 · Collaboration

Detective Dee collaboration

Limited-edition beer and cinema tickets connected the brand with film fans.

Read the story & sources ＋

When2018.07

WhereOnline

FormatCollaborations

Limited film-themed beer and cinema tickets formed the rewards in a friend-referral campaign. The case study records two rounds lasting four and eight days.

SOURCE RECORD

Original report

微盟案例

Original webpage screenshot excerpt · Click to enlarge

https://www.sohu.com/a/332122342_394701

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2017

2017.05.20 · Music festival

MTA Festival: beer meets music

Panda Brew joined the MTA festival, bringing its Chinese craft beers to a desert music setting.

Read the story & sources ＋

When2017.05.20

WhereTianmo

FormatMusic festivals

Panda Brew joined the MTA festival, bringing its Chinese craft beers to a desert music setting.

SOURCE RECORD

Original report

36氪活动台（活动预告）

Original webpage screenshot excerpt · Click to enlarge

https://www.36kr.com/p/1721558253569

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